Well, I must have gotten the wrong list from somewhere, as I thought this was book 2 in the list, but it seems to be book 5.
What the CEO Wants You to Know is a short book, but a good one. In short, what your CEO wants you to know are the elements within your business that lead to profitability.
It introduces the primary elements to profitability and establishes their place with in the general equation on return.
The main elements to profitability are:
- Margin – the amount of money you make on each sale
- Velocity – the rate at which sales are completed
- Return = Margin x Velocity
- Growth = the amount that return is accelerating (or decelerating)
- Price-Earnings Multiple – also called the P/E ratio, the “reward” that investors give to the company for continued good returns.
He mentions there are a few different ways to measure return, either as return on investment, return on assets, or return on equity. These differences aren’t that important to Mr. Charam, though as an investor, I tend to follow Return on Equity.
To illustrate his points, the author uses the common street vendor and compares the dilemmas of the small store to those of multinational corporations, and how the CEOs of these corporations must think like small street vendors, focusing on these elements and how they balance each other as a whole. He directly references several CEOs and their companies, most notably Jack Welch and ? Nasser, leaders of GE and Ford respectively. Negative examples are also provided, though those names are omitted.
The last section of his book is devoted to matching people with their business functions. He notes that a CEO cannot make a company profitable all by him/herself and that it is imperative that the right people are in the right positions to make a company profitable. He also makes many suggestions on how people within a defined role, such as engineering, finance, or law, might be able to make contributions to the bottom line by seeing the big picture of the company.
The crux of the book is that everyone, by knowing and focusing on the same goals as the CEO, can align any organization to make it more profitable.
I liked this book, and plan to follow through in finding out more about the company I work for. Also, as I branch out and start my own business, I think the principles taught here are a good foundation.
Anyone looking for an introductory finance course though will be disappointed. The book is more about focusing priorities than the actual financial details.